our story

At Be Blunt we are all about 420 and of course self-care.

Established in 2020, Be Blunt is inspired by the shifting attitude towards cannabis in South Africa and the rest of the world. Gone are the days of side-eyeing cannabis users and entrepreneurs.

For so long, this magical herb has been stigmatized and yet it has so many awesome benefits that can’t be ignored. Over 30 countries across the globe have legalised the medicinal use of cannabis and even decriminalised recreational use. It is the start of a new wave!

As your go-to 420 guide, we source our products from reputable manufactures both local and international. For your peace of mind (and ours), all our CBD products are tested by third-party laboratories.

Be Blunt is your ‘best friend in the know’ when it comes to exploring the world of cannabis in a safe and responsible manner. We recognise the desire for a curated 420 experience where everyone is welcome and liberated. It doesn’t matter if you’re experimenting with cannabis use for the first time or if you’re a seasoned user looking for exciting new products.

We also anticipate that the growing popularity of cannabis will make it difficult to figure out which brands and products are trustworthy. That’s why we’re here to help. Our team has put in hours of research and sourced some of the best products on offer.

Let’s not forget that cannabis use goes hand-in-hand with self-care. If you don’t hold it down for yourself, then who will? We’re all about protecting your peace and helping you improve your quality of life. For our business founder, this was one of the most important things about making cannabis more accessible. Once she started her 420 journey and learnt more about cannabis, it was a no-brainer to bring Be Blunt to the people.

If you’re keen to become part of the 420 and CBD world, then welcome
friend. Welcome home.

Keep it Blunt. Keep it 420!

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